Smoother skin Soft skin Glowing eyes
Eye Cream                The model look young and sexy
  For beautiful eyes

The reason why people are worried about their facial skin - women specially - is that it shows their age. It may be desirable to have a rough face, but when it translated into your numerical age, that is when the problem begins. It is hip to be young, to be the target of everyone's attention. Older people are somehow unwanted, not a part of the group, and not seen as enjoying life the way younger ones do. May be it is their energy levels, the pep, the gusto, the energy of youth, that makes younger ones desirable. It is all a question of who we like and who we don't.